Here at Story, we believe that the key to any successful conference starts with establishing the message you wish to communicate – what is your story? Once this has been decided, finding the right venue is the next step. It’s important that your venue fits the message you are communicating as an inspirational setting can deliver both greater anticipation and pre-event engagement which, in turn, will deliver high levels of attendance on the day.
In addition, the key messages and communication can also be influenced by the setting of the event. For example if you are launching a new online or technical platform or have a digital angle to your event, a modern, slick space is key. However, perhaps your message focuses on the history and achievements of your business and how they stand you in good stead. In which case, a traditional space might work well.
We have seen a trend for businesses who are wishing to present an exciting growth plan focused on the London market staging their events at the new venues popping up at the top of London’s latest high-rise buildings, offering great views of out thriving City.
Summer conferences always benefit greatly from having great outside spaces for networking and reinvigorating fresh air breaks in the programme, as well as providing great potential for a range of team building activities to increase morale and team spirit, which often forms part of conference objectives.
And when it comes to the all important content in the conference room, a creative set, use of video, tablet voting, panel discussions and ice-breakers can also invigorate the messaging and reduce the chance of “Death by Powerpoint” and the ensuing poor message retention.
Finally creative touches such as ‘brain food’ menus, pledge walls to measure success on the day and quirky little touches all support your key messages and help deliver the personality of your brand and business.
So the message is clear: Effective messaging and communication is best supported by choosing the right venue and adding those creative touches that will help differentiate your company and tell the story of your brand in an increasingly competitive environment.
Story Events specialise in delivered engaging and effective events that will be eagerly anticipated and long remembered, so why not get in touch and see how we can add value to your conference and product launch programmes.
Please view a recent conference case study here.
If you are interested in giving us your brief, please call us on 0207 870 9303 or complete our short online enquiry form.
