Story transformed the IET, Savoy Place into an exploration of food and drink for the Waitrose Drinks Festival in September 2016, taking over 5 floors of the building and filling these with Waitrose’s finest suppliers.
Waitrose brought together their top suppliers under one roof and invited their most valued customers down for a weekend of delicious drinks and food. It was a great weekend, enjoyed by all.
The beer and cider rooms were transformed into an earthy and rustic space, featuring wooden barrels as stands and grass for flooring. On the second floor, the dark and light spirits were placed in the library, creating a “gentleman’s lounge” feel to play with the dark spirits and an airy/bright room for the light spirits. Guests had the opportunity to taste the delicious food on offer and take part in a virtual reality experience for Vevue Clique whilst the fourth floor was turned into an elegant exhibition space for the 72 wine suppliers. Finally, the roof terrace was transformed into a VIP “after party” area, where guests had the opportunity to continue their evening in a party like atmosphere.
