At Story Events, we always look to keep up with the ever-changing tech, and what better way to do that than speaking with one of our favourite suppliers about VR and AI? Discover how these innovative technologies are transforming the event industry, from immersive VR experiences to intelligent AI systems that enhance engagement and personalisation. Unleash the boundless potential of VR and AI for unforgettable event experiences.
We have worked closely with Fuzzy Brick to produce incredible VR experiences which incorporated the Metaverse for a client of ours. It was such an amazing experience for everyone involved that we thought it would be great to share more information and gain insight into what is to come and how we can include this in your next event.
To give you a taster of VR and AI we spoke to our friends at Fuzzy Brick and this is what they had to say…
Revolutionising Gamification using Virtual Reality and AI.
- How has VR & AI changed since the pandemic at Fuzzy Brick HQ?
The pandemic made us reshape the way we interacted with technology, catapulting us into an era of remote experiences and digital innovation. One area that has experienced a significant evolution was corporate gamification, a concept that fuses game elements with non-gaming activities, to drive engagement and team development. During this transformative period, virtual reality (VR) and artificial intelligence (AI) emerged as dynamic technologies that revolutionised the business landscape. Since the pandemic, Fuzzy Brick has focused on delivering immersive, intelligent, and engaging experiences to the corporate space.
- How can you incorporate VR & AI into an event and make it interactive?
Gamifying Team Interaction:
Virtual reality has taken gaming and the virtual world to new heights, creating unparalleled immersive experiences. With VR headsets becoming more accessible, people have gained a broader understanding of how interactions can extend past video calls and travelling to face-to-face meetings. The pandemic’s restrictions on physical activities and social interactions fuelled this demand for immersive entertainment and metaverse social experiences – something more than “Zoom” based social events. Let’s face it, if an interaction isn’t fun or stimulating, it loses impact and impetus. Fuzzy Brick’s team-building experiences, metaverse solutions and digital experiences are quintessentially…fun!
Marketing Gamification:
VR has transformed the marketing and exhibition space. By offering immersive experiences, VR allows brands to engage their target audience in unprecedented ways. Virtual showrooms eliminate physical constraints, enabling companies to showcase their entire product range and enhance the decision-making process. VR also provides a platform for brands to tell their stories through interactive, gamified narratives, forging emotional connections with consumers. In the exhibition space, customers are always looking to drive footfall with “something different” and VR allows us to deliver endless, themed, gamified experiences, to attract crowds and increase customer lead generation. As VR technology progresses, it will continue to revolutionise the marketing and exhibition industry, staying true to the fundamental human inclination for enjoyable and competitive experiences. At Fuzzy Brick, we offer a variety of VR and digital experiences, from immersive simulators to GPS and Bluetooth location-based indoor entertainment. Reach out to Story Events for more information on VR and digital experiences, from immersive simulators to GPS and Bluetooth location-based indoor entertainment
Training:
The pandemic highlighted the importance of remote training and education. VR and AI technologies combined to create realistic training simulations for various industries, such as healthcare, aviation, and emergency response. AI-driven virtual environments adapt based on users’ responses and actions, offering safe yet realistic scenarios to practice skills and decision-making. This fosters experiential learning, allowing individuals to refine their abilities in a risk-free environment and driven by AI, users will experience a tailored environment, that develops areas of weakness and tests areas of strength.
We foresee the brands that launch seamless AI integrated immersive training, will create a huge shift in how businesses consume training, over what is currently online screen based learning. Again, enhancing gamification using virtual environments, enables learning to be fun, engaging and memorable, whilst opening up the ability to make training collaborative, with other uses, within any environment.
AI Gamemasters:
Another exciting advancement in AI has enabled virtual characters to recognise and respond to human emotions. VR experiences now include emotionally intelligent characters, capable of understanding players’ emotions through speech and facial recognition. These emotionally responsive interactions add depth to storytelling, making the virtual world feel more alive and relatable.
We can see the next exciting development will be AI Gamemasters, which serve as intelligent guides within gaming experiences. These virtual entities can provide personalised tips, hints, and assistance, ensuring players remain engaged and motivated, incredible right? AI Gamemasters can even act as dynamic opponents, customising their strategies to challenge the player effectively. This AI-human interaction adds depth to the gaming experience, creating a sense of immersion and connection between the player and the virtual world.
So what does Fuzzy Brick think?
We have found the merging of virtual reality and artificial intelligence has propelled gamification to new heights in the post-pandemic era. VR’s immersive capabilities and AI’s adaptability and personalisation have transformed the virtual world landscape, making experiences more engaging, rewarding, and intellectually stimulating. The synergistic blend of VR and AI opens up boundless possibilities for gamification and virtual platforms across various industries, from education and training to entertainment, presentations and beyond.
Unleash the boundless potential of VR and AI for unforgettable event experiences, get in touch with Story Events today to start planning!
