Beyond the Basics: Designing Inclusive Experiences for Neurodivergent Attendees

Neurodivergent individuals—those with autism, ADHD, dyslexia, or sensory processing differences—face unique challenges in attending events, and thoughtful design can significantly enhance their experience. Here’s an in-depth look at five key strategies to create neuro-inclusive events, with real-world examples.

Many neurodivergent individuals experience sensitivity to sensory stimuli such as bright lights, loud noises, or strong scents. To accommodate these needs:

• Adjust Lighting and Sound: Use dimmable lights and manage sound levels to prevent overstimulation. Avoid using flashing lights or sudden loud announcements.
• Provide Quiet Spaces: Include a designated area where attendees can take a break if they feel overwhelmed.

Example: During the New Year’s Eve celebration in Times Square, a sensory-friendly van was introduced, offering dimmed lighting and calming tools for neurodivergent guests. While this took place in New York, UK events like the Edinburgh Festival Fringe have started including sensory-safe zones to cater to similar needs.

For neurodivergent attendees, unpredictability can cause significant stress. Providing comprehensive information ahead of time helps them prepare mentally and feel in control.

• Pre-Event Packs: Share detailed schedules, venue layouts, and FAQs. Include clear signage and directions for key areas such as bathrooms, quiet rooms, and exits.
• Visual Schedules: Use infographics, images, or colour-coded guides to explain the day’s events.
• Social Stories: Create simple, step-by-step guides describing what attendees can expect, from entering the venue to participating in activities.

Real-World Example: Picturepath, an app used by cultural venues like the Imperial War Museum in London, helps neurodivergent visitors plan their day using visual itineraries tailored to the venue’s layout.
Explore Picturepath here.

Even the most thoughtfully designed event can fall short without well-trained staff. Equipping your team with the skills to interact respectfully and effectively with neurodivergent attendees is crucial.

• Training Workshops: Educate staff about neurodiversity, common challenges faced by neurodivergent individuals, and best practices for communication. For instance, staff should avoid idiomatic language that might be confusing and instead use clear, concise instructions.
• De-escalation Techniques: Train staff on how to respond if an attendee becomes overwhelmed, such as guiding them to a quiet space or offering sensory aids.
• Event Day Accessibility Coordinator: Have a designated team member who can assist with accessibility concerns during the event.

Real-World Example: The Neu Project by Google provides training and resources to help event organisers create neuro-inclusive experiences, including a comprehensive guide for event staff.
Learn more about the Neu Project here.

Neurodivergent individuals often have different comfort levels and ways of engaging with events. Flexibility ensures they can participate in a way that suits them best.

• Choice of Formats: Include a mix of in-person, virtual, and hybrid options. For example, offering pre-recorded sessions allows attendees to engage with content at their own pace.
• Low-Stimulation Spaces: Create smaller breakout rooms for those who prefer less crowded environments.
• Alternative Activities: Include non-verbal or creative activities such as painting or crafting for those who might find traditional networking or workshops overwhelming.

Real-World Example: EartH Kitchen in London hosted a neuro-inclusive music event where audience sizes were kept small, and guests could participate in painting or simply enjoy the music in a low-pressure environment.
Discover more about this event.

One of the most effective ways to ensure your event is inclusive is to involve neurodivergent individuals in the planning process. Their lived experiences provide invaluable insights.

• Pre-Event Surveys: Send surveys to potential attendees asking about their accessibility needs and preferences.
• Focus Groups: Engage neurodivergent individuals in focus groups to discuss event plans and gather suggestions.
• Post-Event Feedback: Collect feedback to identify what worked well and what could be improved.

Real-World Example: In Ireland, Theresa Hickey organised a sensory-friendly school leavers’ ball for her autistic son. She consulted neurodivergent individuals to design an event that featured dimmed lights, soft music, and sensory zones. The result was a memorable and inclusive experience for all attendees.
Read more about her inspiring event here.