Sam is a co-founder of Story, having worked in the events industry since 1986
BEST EVENT
I don’t get hands on at Story so it has to be Glaxo Wellcome’s Centenary Celebrations at Ware way back in 1993!
WHAT I HAVE LEARNT
Great events people are passionate about events – its no place to be if you are not, and you will go nowhere fast without this passion.
TOP TIP
Be honest in everything you do. We all make mistakes every day – it’s the ones that fester that really hurt a company or individual. Remember you are working with the client to deliver a great event (and they make mistakes too), so admit mistakes and get them behind you fast.
FAVOURITE VENUE/SUPPLIER
I love the new Landing Forty Two in the Cheesegrater – cool space with unbeatable views of London.
PROUDEST EVENT MOMENT
Watching the teams perform their live acts at the recent Towers Watson Festival in a Day – seeing this reminded me of why I love events and how they can add true value to morale, loyalty and team spirit