Event Tech Trends: What's next in 2025?

Intelligent Matchmaking: AI-driven platforms like Bizzabo are leveraging machine learning to analyse attendee data and suggest personalised networking opportunities. This “intelligent matchmaking” connects individuals with shared interests and potential collaborations, fostering deeper connections and more fruitful interactions.

Tailored Experiences: Expect to see a surge in AI-powered platforms that curate personalised event agendas, recommend relevant sessions, and even provide real-time content recommendations based on individual preferences. This level of personalisation enhances attendee engagement and ensures that each individual has a unique and valuable experience.

Beyond VR/AR: While Virtual Reality (VR) and Augmented Reality (AR) continue to gain traction, the focus is shifting towards Mixed Reality (MR) experiences. MR seamlessly blends the physical and digital worlds, offering a more immersive and interactive experience.

Interactive Experiences: Imagine attendees interacting with 3D product models, exploring virtual museum exhibits, or even attending live concerts with holographic performers. Platforms like Spatial are already pioneering these immersive experiences, pushing the boundaries of event engagement.

Advanced Analytics: Event platforms are generating increasingly sophisticated data analytics, providing valuable insights into attendee behaviour, engagement levels, and return on investment (ROI). Tools like Hopin offer robust analytics dashboards that empower event planners to make data-driven decisions and optimise their events for maximum impact.

Predictive Analytics: By analysing historical data, event planners can anticipate potential challenges and optimise event logistics, staffing, and resource allocation. This proactive approach can significantly improve event efficiency and reduce operational costs.

Eco-Friendly Tech Solutions: There’s a growing emphasis on sustainable event technology. Expect to see a rise in eco-friendly event platforms with reduced carbon footprints, tools that help organisers measure and offset their environmental impact, and technologies that minimise waste.

Data-Driven Sustainability: Utilising data to track and reduce the environmental impact of events is becoming increasingly important. Platforms like Greenvelope are empowering event organisers to make more sustainable choices by providing data-driven insights into their carbon footprint.

While technology plays a crucial role, the human element will always remain central to successful events. Technology should enhance the human experience, not replace it. Focus on building genuine connections, fostering meaningful interactions, and creating memorable moments that resonate with attendees.

2025 promises to be an exciting year for event technology. By embracing these trends and leveraging the power of innovation, event professionals can create more engaging, impactful, and sustainable experiences for their audiences.

To stay ahead of the curve and take advantage of some of these trends, get in touch with our team today. We will be in touch as soon as possible.