The Brief
Our client, Criteo, wanted to find a unique central location to host their first Retail Media Summit in London. Story had the opportunity of finding the perfect venue for this event!
Delivery
Story started planning this engaging summer conference by researching multiple venue options. Excitingly Criteo confirmed they wanted to go ahead with BAFTA 195 Piccadilly. The venue offered a lot of impressive technical in-house production options including projection mapping. This impressive system helped to introduce a more immersive experience to the conference.
Story’s in-house Production Manager was responsible for all content creation for the projection mapping, and the final design included digital window panels that had a different city in each window. As Criteo are based in a number of cities including Amsterdam, Barcelona, London, Milan, Munich and Paris, these were the landscapes chosen to appear in each window. Story also added in further branding elements to the technical design including logos and key messages.
Further to this, Story worked closely with the client to put together the schedule for the day, including managing the speaker rehearsals, registration and catering. These rehearsals ensured that the live conference ran smoothly and on time, as well as making sure that guest check in was efficient and that branded lanyards and name cards were delivered swiftly on arrival.
As part of our Event Management services, Story took on the responsibility of creating and sourcing content for branded goodie bags. Selected treats for the guests included branded notebooks, stainless steel water bottles, bamboo straws, hand sanitiser, portable chargers and mints all presented in a branded tote bag.
After the inspiring conference, Criteo opted to hire BAFTA’s private members’ club, The Richard Attenborough room, for a beautiful drinks reception. The reception started with a selection of cocktails including a personalised ‘Criteo Spritz’. To accompany this, a selection of bowl foods was on offer, including mini beef burgers and a delicious chocolate and coconut vegan brownie. Guests were able to enjoy the cool and sophisticated atmosphere and watch the sun set over London as they relaxed on the terrace.
Result
The event ran like clockwork, and everyone had a fantastic day. The production was a big talking point and really impressed the speakers, clients and guests on the day!
Testimonial
‘Story were great partners to us on this event. In particular, they sourced an amazing venue and lifted the ‘event day stress’ considerably! Story were also able to help us source the additional touches which made the event extra special and memorable for our guests.’
If you are planning to host your next corporate conference then please reach out to the team at Story here.
